What the beauty industry doesn’t want you to know
Check out this article in the New York Times (“Wrinkle Cream Not Working? Give Me Two More Jars”).
The less effective a beauty product or treatment, the more likely women are to keep using it.
That’s what researchers found after interviewing nearly 300 women, ages 27 to 65, who were trying to achieve a more youthful appearance by using creams, vitamins and other beauty treatments. Surprisingly, women were more loyal to products and treatments when they didn’t work than when they did.
In my day job, I market beauty products for a number of national and international clients (whom I won’t name since I don’t want them figuring out who I am!!!). Despite being a complete sellout for working in marketing, I actually quite enjoy the work I do and can’t complain about the money. But, I’ve always been a bit disturbed by how the companies I do work for manage to prey on our insecurities and sell us ridiculously overpriced products. This blog is to let you in on the dirty little secrets of the beauty biz and, hopefully, to do a little good for the world. I know that might sound a little bit cheesy (ok, it’s pretty darn cheesy) but that’s my hope anyways!
