This is why I make too much money

Check out this article in the New York Times (“Wrinkle Cream Not Working? Give Me Two More Jars”).

The less effective a beauty product or treatment, the more likely women are to keep using it.

That’s what researchers found after interviewing nearly 300 women, ages 27 to 65, who were trying to achieve a more youthful appearance by using creams, vitamins and other beauty treatments. Surprisingly, women were more loyal to products and treatments when they didn’t work than when they did.