If you haven’t seen it already, check out the Dove Evolution viral ad.
The video shows how a woman can be airbrushed + Photoshopped into the impossibly beautiful models that you see in the media. These kinds of techniques are also done in music videos… if you ever wonder why Fergie looks so different in real life, here’s the explanation (look below the video and click on the beauty reel).
Unfortunately, almost everything in print goes through such retouching. The images we see in magazine covers and ads are starting to get out of touch with reality as women have no pores, few/no blemishes, and impossibly perfect facial structure!!
Sheesh! It surprises me how much work is done going into these ads.